Articles tagged with Marketing Insights Clear Filter
Would you like to be informed about the latest innovations in glass containers, new products and latest trends?
September 23, 2020
In the new edition of the ‘Future of Packaging Report’, O-I talks about why glass is the clear choice for the heath of the earth and its people.
April 09, 2019
Held during the third edition of the Pink Rosé Festival (which took place in February in Cannes, France), the Pink Design Awards sponsored by O-I rewarded the impact of packaging design.
June 11, 2024
July 06, 2022
March 18, 2022
At O-I, we use recycled glass to make new glass containers, use fewer raw materials and the manufacturing process itself requires less energy. By using recycled glass, which is called “cullet”, in our operation, we reduce our carbon emissions. The earth loves glass; it’s virtually inert and doesn’t leach chemicals into ground.
September 30, 2022
April 27, 2022
This year, for the first time at all O-I sites worldwide, we are celebrating the International Safety and Health at Work on April 28th. We’ll recognize O-I EHS Day. The date aligns with World Day for Safety and Health at Work, which is a global recognition by the United Nations’ International Labor Organization. It's a culture that encourages everyone to help each other. With co-workers you can count on and line managers who support you and help you avoid risks so you can go home injury-free every day.
March 17, 2022
At O-I, we use recycled glass to make new glass containers, use fewer raw materials and the manufacturing process itself requires less energy. By using recycled glass, which is called “cullet”, in our operation, we reduce our carbon emissions. The earth loves glass; it’s virtually inert and doesn’t leach chemicals into ground.
September 24, 2024
Form Language plays a very important part in packaging design. Consumers are unconsciously drawn towards things that look & feel familiar. It is important that when we design packaging that we take clues from familiar things we know from areas such as architecture, cultural specifics or anything related to what we see in nature.
Establishing an emotional connection with the consumer through the packaging by taking this into account will help you to stand out on shelf.
September 24, 2024
Form Language plays a very important part in packaging design. Consumers are unconsciously drawn towards things that look & feel familiar. It is important that when we design packaging that we take clues from familiar things we know from areas such as architecture, cultural specifics or anything related to what we see in nature.
Establishing an emotional connection with the consumer through the packaging by taking this into account will help you to stand out on shelf.
September 24, 2024
Form Language plays a very important part in packaging design. Consumers are unconsciously drawn towards things that look & feel familiar. It is important that when we design packaging that we take clues from familiar things we know from areas such as architecture, cultural specifics or anything related to what we see in nature.
Establishing an emotional connection with the consumer through the packaging by taking this into account will help you to stand out on shelf.
February 01, 2022
Glass is an endlessly recyclable material, and is made with recycled glass (called cullet), sand, lime and soda ash – non-reactive natural materials that are safe to reuse – glass can also be made on a closed-loop cycle.
September 24, 2024
Form Language plays a very important part in packaging design. Consumers are unconsciously drawn towards things that look & feel familiar. It is important that when we design packaging that we take clues from familiar things we know from areas such as architecture, cultural specifics or anything related to what we see in nature.
Establishing an emotional connection with the consumer through the packaging by taking this into account will help you to stand out on shelf.
November 10, 2019
Kombucha is a fermented cold tea beverage, which has developed a cult following of health enthusiasts across the world and dominates the Ready-to-Drink Tea market in the USA. Now, drinks manufacturers are looking at how its functional benefits can enhance sales across Europe.
July 12, 2019
An exclusive study by O-I shows that design is asserting itself as one of the main drivers of the selection of a rosé wine in France. The shape of a bottle, the creativity it expresses, its elegance, its transparency, its color, and even its sensorial aspects are now clearly identified as a key driver of choice for consumers, and especially for women and millenials.
April 09, 2019
For many years the word “Tequila” was associated with shots and Margaritas. This perception is changing though and Tequila is now gaining consumers share of mind and preference as premium product. This due to the efforts Tequila brands have made to premiumize through differentiation in price points, types of liquid and variety of bottle designs.
April 09, 2019
Personalized packaging is a commonly used concept nowadays when it comes not only to helping brands stand out from the competition in a developed market but also to attracting and winning over the loyalty of consumers. Customization is no longer the sole province of luxury products: it is now possible to personalize many products, and the rosé wine market is a perfect example of a place where packaging solutions can play an important role in supporting market growth.
February 07, 2019
After crafting your finest brew, it’s time to think about the packaging that will deliver your creation to consumers. Beer packaging is the three-dimensional representation of your brand ethos. To your end-user, your beer and its package are inseparable. The package is the beer, and the beer is the package.
February 07, 2019
Packaging is at the intersection of numerous design choices that you must make. These decisions will impact the physical manifestation of your brand and will affect the total cost of goods.
Now we move on to consider how bottle shape and capacity work together with color and closure to ensure that your beer has the strongest shelf presence.
February 07, 2019
Among the most well-known proverbs is: “You can’t judge a book by its cover.”
The meaning, of course, being that it’s the content that truly matters. And while there is much truth in those words, the rub is that people judge books by their covers all the time. That’s why cover art and design are such critical elements in sales. This is doubly true for packaging.
October 02, 2018
Packaging has long been a synthesis of form and function. As products on the shelves proliferate, brands need to differentiate more and more, and storytelling becomes critical. More than 70% of buying decisions are made in-store so packaging needs to tell that story at one glance. This article explains the variety of ways in which glass packaging design is influenced by factors outside the primary function of the pack.