EARL marries elegance with sustainability to enrapture craft distillers.
The new EARL bottle offers the apothecary shape preferred by gin-makers, providing all the elegance they seek without the exceptionally heavy base. This results in a 600g container, creating a weight saving of 25% on the typical craft gin bottle. The tall neck and the choice of a cork mouth or screw cap finish are also features valued by craft distillers.
The development accords with O-I’s customer-centric approach to respond to customer needs. “Craft gin is a boom market for distillers”, says O-I UK Country Director, Jim Rankine. “A recent survey showed 35 new distilleries opened in England last year and a further 18 in Scotland. These new distillers need low volume, high quality, premium style glass packaging. We believe it’s much better to supply these bottles here in the UK rather than as imports and that’s exactly the niche the EARL bottle will fit into.”
O-I has been determined to provide distillers with as much variety as it can. It will be able to produce the EARL range in Scotland in amber, black, green, blue, white flint and extra flint (ultra-clear) glass – and plans to launch a range of sizes in the near future.