Limited editions are increasingly important in maintaining brand relevance with consumers. That is why BACARDÍ rum decided to partner with O-I : EXPRESSIONS to produce a stunning digitally printed bottle design unlocking a Caribbean encounter.
The brand’s Caribbean spirit is the heart of the promotion, starting with the bottle’s graphic design. On the shelf, the bottle stands out through its luscious, 360°, full colour print of palm leaves and tropical flowers. Through the selective application of design elements in O-I : EXPRESSIONS RELIEF, a tactile effect was added to the BACARDÍ bat motif and the brand name along with selected leaves and flowers. An innovative Augmented Reality (AR) experience and a Snapchat Lens can be unlocked via the Snapcode on the bottle.
Simone Kockelmann, Customer Marketing Manager BACARDÍ Europe says, “Consumers are looking for personalised brand experiences. The digitally printed bottle, together with our AR experience and the Snapchat lens, transport the user to the homeland of BACARDÍ, the shores of the Caribbean. We previously used sleeves for our limited edition bottles, but O-I : EXPRESSIONS gives a much improved look and feel to the packaging and is a more sustainable alternative.”
A new service that combines the integral benefits of glass with an agile, marketing-focused capability.
Enhance how your consumers experience your brand by sculpting your glass packaging into brand-building multidimensional works of art.