Does your packaging bring it to life?
Capture the essence of your brand in glass.
O-I's new collection captures the character of brands and embodies them in a physical shape. These bottles spark an emotional connection with consumers that create lasting brand loyalty.
In today’s saturated market, consumers are fed up with the ordinary. We seek small rewards in our busy, and often stressful lives. Rewards that delight the senses, that connect products and brands to a unique consumption experience, that offer a real break away from the craziness. Experiences for which we expect to – and are willing to - pay more.
Looking good and feeling good. Two drivers of our modern society.
Today’s consumers believe in a holistic view on health, looking at the person as a whole – body, mind, spirit and emotion –in the quest for optimal health and wellness. Naturally, this flows over into the products we consume. We want them to be healthy, better for us and even adding value to our wellbeing.
According to a Nielsen Global survey on Corporate Social Responsibility (2014), 52% of global consumers are willing to pay more for products made by environmentally and socially committed companies.
Consumers love products that optimize their most precious personal resources: time and money. They favor ready-made solutions that make their lives easier and want to see value in the products they choose to purchase. Price is no longer the determining factor of a brand’s value – rather ingredients, positioning, functionality and aesthetics are important. As a result, private label brands are often purchased in the same shopping cart with name brands.
Between the latest "un-hype" ingredient to avoid (and we know the list is getting longer and longer) and the choice overload, consumers are feeling cautious and anxious. They seek trusted brands and products that will make them feel safe. Brands that lift a weight off of their shoulders.
Consumer packaged goods are the biggest travellers today. The world is a village, becoming increasingly connected, creating more visibility for brands and creating new accessible growth opportunities. But consumers' expectations, habits and practices are not the same everywhere and packaging can play an important role in your product acceptance abroad.
Today more than ever, products are a means of expression. We are under pressure to impress and stand out in society, and it’s the products you buy that make you, you. This translates itself into engagement with brands beyond the point of product function. Consumers want to have the feeling products are made for them or are right for their lifestyle. Glass’ versatility is a perfect ally for your brand.
Over the last few years, home has evolved to somewhere people want to spend time in and money on.
Our Covet™ Classics Collection was created with your needs in mind, allowing small orders, quick deliveries and faster speed to market.
Covet™ brings the best of O-I's global capabilities, including custom glass design and decoration, a collection of classic O-I bottle designs and O-I's innovation portfolio to help high-end brands seize market opportunities.
The Covet collection
Buying craft products is about being independent, about the search for something different, and about rebelling against the generic macro-brands.
More about craftBeam Suntory sought a packaging restage to modernise the brand and emphasise the Scottish provenance of Teacher’s, which is increasingly important to customers looking for brands with an authentic sense of history.
Read the storyFood served from glass tastes better, looks better and feels better. Glass has been around for ages, but these statements are still universal truths in the food industry. O-I’s glass food packaging combines secure, optimum protection with compelling, beautiful design; key elements that drive consumer preferences and expectations.
Discover our food packaging solutionsThe rose is b(l)ooming. Celebrities and millennials set the pace through social media buzz like the frozen cocktail frozé and the brosé movement - crowning rosé as the summer drink of choice for everyone. The result: rosé sales doubled last summer.
More about roséInternal embossing offers brand-owners the chance to create a unique point-of-interest difference through the use of innovative packaging that will capture the attention of consumers in an increasingly cluttered market.
Read moreSome people say, whiskey is Irish. The name itself is derivative of the Gaelic term, uisce beatha, meaning “water of life”.
And at the moment, the Irish water of life is giving the other spirits a run for their money. Its popularity is skyrocketing in the US and Eastern-Europe making it the fastest growing spirit in the world. According to the International Wine and Spirits Research (IWSR), Irish whiskey has grown 400% in the last decade.
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