Beauty. Versatility. Health. Endless Recyclability. Sustainability. Purity... Glass inspires us to create innovative and modern brand-building packaging with a functional elegance and quality that exceed all other packaging materials. We are proud to say that O-I glass is the vessel of choice for many of the world's best-loved food and beverage brands.
A new service that combines the integral benefits of glass with an agile, marketing-focused capability.
Enhance how your consumers experience your brand by sculpting your glass packaging into brand-building multidimensional works of art.
In today’s saturated market, consumers are fed up with the ordinary. We seek small rewards in our busy, and often stressful lives. Rewards that delight the senses, that connect products and brands to a unique consumption experience, that offer a real break away from the craziness. Experiences for which we expect to – and are willing to - pay more.
Looking good and feeling good. Two drivers of our modern society.
Today’s consumers believe in a holistic view on health, looking at the person as a whole – body, mind, spirit and emotion –in the quest for optimal health and wellness. Naturally, this flows over into the products we consume. We want them to be healthy, better for us and even adding value to our wellbeing.
According to a Nielsen Global survey on Corporate Social Responsibility (2014), 52% of global consumers are willing to pay more for products made by environmentally and socially committed companies.
Consumers love products that optimize their most precious personal resources: time and money. They favor ready-made solutions that make their lives easier and want to see value in the products they choose to purchase. Price is no longer the determining factor of a brand’s value – rather ingredients, positioning, functionality and aesthetics are important. As a result, private label brands are often purchased in the same shopping cart with name brands.
Between the latest "un-hype" ingredient to avoid (and we know the list is getting longer and longer) and the choice overload, consumers are feeling cautious and anxious. They seek trusted brands and products that will make them feel safe. Brands that lift a weight off of their shoulders.
Consumer packaged goods are the biggest travellers today. The world is a village, becoming increasingly connected, creating more visibility for brands and creating new accessible growth opportunities. But consumers' expectations, habits and practices are not the same everywhere and packaging can play an important role in your product acceptance abroad.
Today more than ever, products are a means of expression. We are under pressure to impress and stand out in society, and it’s the products you buy that make you, you. This translates itself into engagement with brands beyond the point of product function. Consumers want to have the feeling products are made for them or are right for their lifestyle. Glass’ versatility is a perfect ally for your brand.
Over the last few years, home has evolved to somewhere people want to spend time in and money on.