Did you know that 2 in 3 consumers are more likely to buy products developed for their lifestyle? Or that 1 in 4 will pay more for personalized products? Customization drives purchase. DISCOVER O-I : EXPRESSIONS, a new service that combines the integral benefits of glass with an agile, marketing-focused capability.
Launched earlier this month during the Paris Design Week, O‑I : EXPRESSIONS will help brands stand out and offer their consumers new reasons to love and choose their products.
Today more than ever, products are a means of expression. Individuals are under pressure to impress and stand out in society, and it’s the products you buy that make you, you. This translates into engagement with brands beyond the point of product function. Consumers want to have the feeling products are made for them or are right for their lifestyle. In fact, 2 in 3 consumers are more likely to buy products developed for their lifestyle and 1 in 4 is willing to pay more for personalized products.
To remain relevant, brand owners must adapt their marketing strategies and offer more product variations. Packaging connects consumers with brands, and can offer a smart solution to provide differentiation.
Leveraging the world’s first large scale direct-to-glass digital printing service, O‑I : EXPRESSIONS will enable brands to create highly personalized and customized glass packaging at speed, value and flexible volumes, with an unprecedented range of color and design possibilities. With O‑I : EXPRESSIONS, brands will be better equipped to respond to growing consumer demand for personalized and ‘made for me’ products.
O-I : EXPRESSIONS will be available for commercial production mid 2019 in Europe. In the meantime, O-I is already available to initiate projects and discuss collaborations.
Unleash your creativity with O‑I : EXPRESSIONS … and start creating consumer experiences.
To mark the launch of O‑I : EXPRESSIONS, O-I has invited renowned industrial designer, matali crasset [sic], to experiment with the technology and showcase its potential. matali has created an incredible spaceship installation, out of 90 glass bottles printed using the O‑I : EXPRESSIONS service. The installation was displayed during Paris Design Week, and will be showcased at LuxePack in Monaco early October. It is evident from matali’s work that the quality and the range of colors and effects available through this innovation will allow marketers and packaging design agencies to unleash their imaginations.
matali’s signature is to take a step to the side. In this case, that meant turning the bottle upside down to create a capsule and reveal space for dreams. The result? A spaceship that not only takes off and lands, but that can deploy its arms to create a settlement, with lights, communication tools, oxygen, water, and living quarters. All capsules were made using O‑I : EXPRESSIONS.
