Dairy competition is very high in countries like Peru. Danlac stands out in the crowded market leveraging their products, made of 100% pure milk and 100% natural.
In a country where the exploitation of agricultural raw materials is common, it is critical to build a solid brand to avoid being seen as a commodity. Danlac wanted to project the benefits of their product to the public and knew that they had to do an integral reengineering. The first thing they did was determine which container to use. After evaluating several studies and results of focus group, Danlac executives realized that glass was the only material that conveys the transparency and naturalness that milk and the Danlac brand must offer.
After a close collaboration, Danlac and O-I have developed a stunning packaging, where tradition and premium are in perfect harmony.
