As lactose allergies increase across Hungary, health-conscious consumers start to seek alternatives to regular dairy, with clear labeling information.
Many Hungarians had grown up without the opportunity to taste milk in glass, and Istvan Cserpes, owner of Cserpes Sajtműhely, claimed these new products were renewing a much-loved tradition. Environmental considerations play a large role in the initiative. Consumers can return the empty glass containers to Cserpes milk bars or shops and Cserpes will collect and return them to O-I as cullet. This is a great opportunity to heighten awareness of the 100% recyclability of glass and improve waste management across the country.
Cserpes Sajtmuhely wanted to leverage the potential of growing market by launching non-allergenic dairy products, in glass – a packaging that would support both the new range’s health and environment story and the overall brand image.