Form Language plays a very important part in packaging design. Consumers are unconsciously drawn towards things that look & feel familiar. It is important that when we design packaging that we take clues from familiar things we know from areas such as architecture, cultural specifics or anything related to what we see in nature.
Establishing an emotional connection with the consumer through the packaging by taking this into account will help you to stand out on shelf.
River - Flowing rivers. They have always been there and they have been changing their riverbeds since the beginning of time. The water level constantly changes and sometimes they even flood entire districts.
Why is it that we calm down when we are near water? This deep biological connection has been shown to trigger an immediate response in our brains when we're near water. In fact, the mere sight and sound of water can induce a flood of neurochemicals that promote wellness, increase blood flow to the brain and heart and induce relaxation.
We have been using the natural flowing lines of a river to build a bottle design that will encourage the consumer to run their finger over the contour of the bottle and interact with the packaging in a natural way.
The River Design design 328ml Crown Seal Amber bottle has attributes that include Premium, New & Exciting - the numbers are thought to be lucky in Asia.
We aim to have this readily available to serve your demand.
We are looking to produce via our Vietnam plant in Ho Chi Minh where we can offer you FOB, ex works or DAP pricing. To support you to market we need to understand your location, estimated volumes and filling requirements.
NOTE: as these are Industry containers, there are no mould costs.
Please email bayard.sinnema@o-i.com or antonius.darmadi@o-i.com to discuss.
The O-I Asia team can work with you and provide more information such as technical drawings, samples, packaging specification and container loading. We need to understand how you would like to purchase (ex works, FOB or DAP) and (pallet quantities vs 20' containers). We can then offer you competitive pricing and payment terms.
Once we have reached launch volumes, then we can do first production - at this stage we are aiming for Q3 2022 to be confirmed.
Launch partners can showcase their branded bottles on the O-I stand at the 2022 SEA Brew in Bangkok in October.