Form Language plays a very important part in packaging design. Consumers are unconsciously drawn towards things that look & feel familiar. It is important that when we design packaging that we take clues from familiar things we know from areas such as architecture, cultural specifics or anything related to what we see in nature.
Establishing an emotional connection with the consumer through the packaging by taking this into account will help you to stand out on shelf.
Thuyền - Asia has an extensive water way system where floating markets are a very traditional way of trading goods. Existing for more than 100 years, the floating markets are “melting pots” which have experienced the fusion of nationalities and cultures for centuries.
The traditional boat also called Thuyền has a very iconic shape. The hull is relatively slender and gracefully tapered toward both ends. The bow in particular rises in a long curve with a very long overhanging cutwater reaching out over the sea.
Taking the beautiful curve of the hull as the main element to construct the neck of the bottle design, the design also holds true on keeping your beer colder longer facilitated by the wider neck.
The Boat - Thuyền Design design 328ml Crown Seal Amber bottle has attributes that include Premium, New & Exciting - the numbers are thought to be lucky in Asia.
We aim to have this readily available to serve your demand.
We are looking to produce via our Vietnam plant in Ho Chi Minh where we can offer you FOB, ex works or DAP pricing. To support you to market we need to understand your location, estimated volumes and filling requirements.
NOTE: as these are Industry containers, there are no mould costs.
Please email bayard.sinnema@o-i.com or antonius.darmadi@o-i.com to discuss.
The O-I Asia team can work with you and provide more information such as technical drawings, samples, packaging specification and container loading. We need to understand how you would like to purchase (ex works, FOB or DAP) and (pallet quantities vs 20' containers). We can then offer you competitive pricing and payment terms.
Once we have reached launch volumes, then we can do first production - at this stage we are aiming for Q3 2022 to be confirmed.
Launch partners can showcase their branded bottles on the O-I stand at the 2024 Brew Asia in Singapore during October 3rd - 4th at Suntec Convention & Exhibition.