Marketing and packaging thought leaders came together to share ideas on how brands are innovating and staying relevant at “Personalization: The Future for Brands,” a special virtual event hosted and organized by O-I : EXPRESSIONS.
The online event on Wednesday, Sept. 30, 2020, attracted more than 170 attendees from dozens of countries. Key topics included how brands are creating value beyond experiences, how to transform, and how personalization in design is central to winning over consumers.
Melianthe Leeman, Global Innovation Platform Director at O-I Glass, was among the featured speakers. She spoke about how O-I : EXPRESSIONS gives brands extreme flexibility, speed to market, sustainability and unique brand building methods. She presented recent gorgeous bottle designs produced by partnerships with Bacardi, Gulfi and Belle Pomelle.
The team at O-I : EXPRESSIONS was also inpired by the concepts and case studies the four other guest speakers presented:
If you’re interested in seeing how brands are leveraging personalization in packaging to surprise and delight consumers, explore more about O-I : EXPRESSIONS here.