Belle Pomelle

RHONEA, a group of cooperative winemakers in the southern Rhone Valley, wanted to provide a new momentum for their emblematic rose wine Belle Pomelle and after seeing the possibilities offered by O-I : EXPRESSIONS, their choice was quickly made. With the help of the O-I designers, the graphics of the bottle were boosted without compromising the essence of the original design. Thanks to O-I : EXPRESSIONS RELIEF, the lace pattern gained in detail and finesse, and acquired a haptic effect. 

The final result is very satisfying and appealing: the delicate printed pattern and tactile elements attract attention, create shelf appeal and an emotional connection with the consumer already at the moment of choosing wine in store.  

    • Precise printing of text & fine graphical details
    • Activating consumers by the sense of touch
    • Integration of Logos & Key Brand message
    • Full body decoration
    • High-definition printing
    • Precise printing of small fonts
    • Matching brand colors
Belle Pomelle

Unleash your creativity with O-I : EXPRESSIONS

A new service that combines the integral benefits of glass with an agile, marketing-focused capability.
Enhance how your consumers experience your brand by sculpting your glass packaging into brand-building multidimensional works of art.