Cantina Gulfi stands not only for three great wines but also for story of traditions, excellence and territory. The concept of the packaging, created by Coo’ee Italia, refers to the areas of cultivation of the different vineyards and highlights the capabilities of O-I : EXPRESSIONS for extreme customization and limited edition packaging.
“We chose O-I : EXPRESSIONS as our partner so that we could fulfil our idea to eliminate the label from the bottle” says Alessandro Tosatto, Art Director of Coo’ee Agency. “The intention was to represent, visually, their most important characteristic, that is their territory. The three bottles, in fact, endorse a wider story but portray the regional location of the respective vineyards. Thanks to O-I we were able to experience in a more tangible way “classic” printing on a material that was never much analysed before. The intention was more than satisfying and so is the result.”
A new service that combines the integral benefits of glass with an agile, marketing-focused capability.
Enhance how your consumers experience your brand by sculpting your glass packaging into brand-building multidimensional works of art.