Wither Hills

A premium serving experience

The mission of the new bottle was to upgrade the wine tasting experience from Wither Hills winery. They were previously using a non-branded, of-the-shelf carafe but felt it was time for a change. 

O-I : EXPRESSIONS was a perfect answer to the company’s needs, providing a modern and premium way to take the wine from the keg to the table. The personalization of the bottle allowed to think outside-the-label leading to an unconventional, simple yet beautiful project that quickly gained the interest of customers. The new packaging harbors a personalized embossing which, thanks to O-I : EXPRESSIONS RELIEF, was executed faster than with standard NPD process.

“It was only a matter of weeks between when we presented the O-I New Zealand team with our business challenge through to the delivery of the actual bottles from France,” says Dave Campbell, Lion Marketing Manager Wine. “It was turned around so quickly and it looked so good.”

  • Aesthetic
    • Precise printing of text & fine graphical details
    • Reproducing graphical designs and other artworks on glass bottles
    • High-definition printing
  • Tactile effects
    • Activating consumers by the sense of touch
    • Creating proprietary shape from a stock bottle
  • 360° Brand Messaging
    • High-definition printing
    • Precise printing of small fonts
    • Integration of logos & key brand message
  • Sustainability
    • Usage of organic UV inks, no heavy metals
    • No impact on recyclability and safe for the environment
    • Sustainability message on the back of the bottle
Wither Hills

Unleash your creativity with O-I : EXPRESSIONS

A new service that combines the integral benefits of glass with an agile, marketing-focused capability.
Enhance how your consumers experience your brand by sculpting your glass packaging into brand-building multidimensional works of art.