A new service that combines the integral benefits of glass with an agile, marketing-focused capability.
Enhance how your consumers experience your brand by sculpting your glass packaging into brand-building multidimensional works of art.



Helix™ is the first wine packaging innovation of the 21st century. It offers the quality image, excellent taste preservation and environmental benefits associated with both glass and cork in an innovative, highly convenient solution, eliminating the need for a cork screw. Premium and elegant.

Research and sales confirm the strong design of Helix™ gives wine brands a distinct advantage when trying to stand out on shelf and secure a sale.

Discover Helix


O-I introduced another innovative packaging concept for the food industry. The VersaFlow™ carafe has a unique pouring spout that allows consumers to pour liquids in a cleaner, more precise and aesthetic way.

The Versaflow convenience


A “Versaflip” jar presents a perfect opportunity for easy access of the product. Available in different sizes, it is ideal for spreads, dips, sauces and many more products which need a wide opening for dipping.

As an additional convenience the jar can be tilted sideways for improved access and to reduce food waste.

The VersaFlip innovation

Black Glass

Your product is unique. But how can you make it stand out in a crowded market? O-I developed black glass bottles in which the color comes solely from the glass, not a coating. It’s high gloss finish provides shelf impact and differentiates in a crowded category.

More about Black Glass


Our Covet™ Classics Collection was created with your needs in mind, allowing small orders, quick deliveries and faster speed to market.

Covet™ brings the best of O-I's global capabilities, including custom glass design and decoration, a collection of classic O-I bottle designs and O-I's innovation portfolio to help high-end brands seize market opportunities.

The covet collection

Embossed push-ups

The rise in the range of rosé wines observed in recent years has paved the way for a thorough reflection on a series of themes and, in particular, on packaging.

To meet the need for premiumization and market differentiation, O-I is evolving its offer for premium rosés and has launched a new range embossed push-ups.

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A new design by glassmaker O-I proves that UK craft distillers do not have to compromise on sustainability to achieve a luxury positioning for their small batch gins.

Discover the EARL collection

My Pour. My beer. My experience.

Whether a little froth or lavish whitecap, for beer lovers the foam says a lot about the beer. But why not create an even more memorable, and customized, experience?

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Internal embossing

Internal embossing offers brand-owners the chance to create a unique point-of-interest difference through the use of innovative packaging that will capture the attention of consumers in an increasingly cluttered market.

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It can be done

Michael J. Owens

Innovation is equal parts inspiration and collaboration. That’s why O-I has built a world-class, state-of-the-art glass pilot facility that brings together research and development, product design, engineering and commercial expertise under one roof to bring you as many product and process innovations as possible.

Rooted in consumer insights, shaped by brand owners’ needs, inspired by the world we live in, our product innovations aim at helping build a lasting brand experience for your consumers.