Contemporary Collection

Premium, sustainable and customisable, our European contemporary range is the perfect way to tell your brand’s story.


Sommelier Concept: elegance and functionality

O-I Sommelier is not just a new finish, but a complete concept that highlights the silhouette and the perceived quality of the bottle, while offering real functional benefits. The innovation is linked to the neck of the bottle, which is in fact redesigned, as opposed to the classic standard, according to a new concept that enhances the elegance and style of the container.

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A new service that combines the integral benefits of glass with an agile, marketing-focused capability.
Enhance how your consumers experience your brand by sculpting your glass packaging into brand-building multidimensional works of art.



Our Covet™ Classics Collection was created with your needs in mind, allowing small orders, quick deliveries and faster speed to market.

Covet™ brings the best of O-I's global capabilities, including custom glass design and decoration, a collection of classic O-I bottle designs and O-I's innovation portfolio to help high-end brands seize market opportunities.

The covet collection

My Pour. My beer. My experience.

Whether a little froth or lavish whitecap, for beer lovers the foam says a lot about the beer. But why not create an even more memorable, and customized, experience?

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Internal embossing

Internal embossing offers brand-owners the chance to create a unique point-of-interest difference through the use of innovative packaging that will capture the attention of consumers in an increasingly cluttered market.

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It can be done

Michael J. Owens

Innovation is equal parts inspiration and collaboration. That’s why O-I has built a world-class, state-of-the-art glass pilot facility that brings together research and development, product design, engineering and commercial expertise under one roof to bring you as many product and process innovations as possible.

Rooted in consumer insights, shaped by brand owners’ needs, inspired by the world we live in, our product innovations aim at helping build a lasting brand experience for your consumers.