Health & wellness

Looking at the label - and beyond

No secrets - consumers today demand to know what ingredients go into the foods and beverages they buy. For various reasons - be it allergies, intolerance, health-concerns, or other diets - the simpler the ingredient list, the better it is for these consumers.

Based on the insights from this clean-labelling trend, Friends of Glass, an awareness campaign for glass packaging created in 2008 by FEVE, the European Container Glass Federation, has been urging people from all over Europe to also look beyond the label and consciously choose not only the ingredients but also the packaging material.

Did you know that glass packaging is the only widely-used packaging considered as safe by the FDA (Food and Drugs Administration) in the US. It’s the optimal packaging of choice to safely preserve the flavour and integrity of food and beverages.