H2H agency for Mercedes-Benz Oil

H2H agency chose O-I : EXPRESSIONS to create a new packaging concept for a premium engine oil by Mercedes-Benz Italy, a symbol of technological and performance innovation. Logo, brand and product name in RELIEF, joined by the iconic black handprint of a mechanic, give the container a premium touch and feel. Each of bottles was personalized with every customer’s name, providing a superior and individualized experience. 

“Thanks to this project we emphasized the quality of the Mercedes-Benz Oil, the product designed for the customer offering the best result. Indeed, the handprint on the bottle conveys the idea of the engine maintenance” says H2H agency that designed the packaging. “Through this concept, Mercedes-Benz had the opportunity to highlight this product – generally recognized for its quality  - and meet the customers at its core brand.”  

  • Aesthetic
    • Precise printing of text & fine graphical details
    • High-definition printing
    • Reproducing graphical designs and other artworks on glass bottles
  • Tactile effects
    • Activating consumers by the sense of touch
    • Premium appeal through O-I : EXPRESSIONS RELIEF printing 
    • Increasing the surface available for brand messaging
    • Integration of Logos & Key Brand message
    • Precise printing of small fonts
    • Using non-transparent & semi-transparent gradient elements in design
H2H agency for Mercedes-Benz Oil

Unleash your creativity with O-I : EXPRESSIONS

A new service that combines the integral benefits of glass with an agile, marketing-focused capability.
Enhance how your consumers experience your brand by sculpting your glass packaging into brand-building multidimensional works of art.