With O-I : EXPRESSIONS, O-I wants to convince wine professionals at ENOMAQ 2019 to unleash their creativity

February 20, 2019

O-I will be present at ENOMAQ from February 26 until March 1 in Zaragoza, Spain. Come to meet our team, discover our new products and experience O-I : EXPRESSIONS, our new service that allows customization and late-stage differentiation with unprecedented speed and ease.

Responding to market trends and the growing consumer demand for customized products, O-I : EXPRESSIONS is an innovation developed for design agencies, packaging professionals and all food and beverage brand owners who want to stand out and offer their consumers new reasons to love and choose their brands. It combines the advantages of glass and turns packaging into multidimensional pieces of art, thanks to the wide range of colors and unprecedented design possibilities it offers.

A premium version of the service, O-I : EXPRESSIONS RELIEF, named after the sculptural technique, also offers brands the opportunity to use customized tactile digitally printed effects, such as embossing and colored embossing. This enables brands to interact with consumers through the sense of touch through cost-efficient flexible volume runs. O-I : EXPRESSIONS RELIEF takes brands a step beyond what was previously thought possible in terms of customization and premiumization. Brands will be able to quickly develop packaging for short campaigns, seasonal promotions or limited editions / special editions to celebrate major events.

Nowadays, consumer needs have become more demanding. On average, 1 out of 3 prefers customized products or services adapted to their needs and 1 out of 4 is ready to pay more for them*. In order to help our customers develop winning brands and products, we are listening to the market and aim to offer the best solutions. To do this, constant innovation is essential.

Ingrid Ferré Sales Leader of O-I for Spain and Portugal

*Report Packaging Innovations and ThePackHub.

Thus, visitors to O-I’s stand at Enomaq, the international exhibition of winery and bottling machinery and equipment, will be able to discover this new service, which contributes to the creation of brand value. The stand will also feature an installation by the French industrial designer matali crasset, which she has exclusively created for the presentation of O-I : EXPRESSIONS after being invited by O-I to experiment with the technology and showcase its potential.

In addition, O-I is developing its offer for the premium rosé market and is launching the new "Garance" range. The latest addition to the "premium rosé range" is based on a "Low shape", but with a very long neck that gives it a touch of femininity, originality and elegance.

O-I also proposes a new ultra-premium model in Burgundy form, symbol of authenticity and quality, for prestigious wines: BG Distinction

 O-I also proposes a new Burgundy-style premium model for quality wines, the BG Fusion, which combines a modern and elegant design, with technical characteristics allowing a better conservation and evolution of the wine.

The O-I team will be happy to welcome you to its stand and respond to any request for additional information. The O-I stand is located:

Stand location: Hall 8, Street N-O, Number 1-4