Success stories

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6th agency for Betto

Betto is a Sicilian pastry shop and deli in Milan aiming to boost sales through establishing a take-away offering. They worked with 6th to design a premium and collectable packaging range for their customers. For their granita (a traditional Sicilian semi-frozen dessert), the agency selected a standard glass jar to be decorated with 26 different illustrations. Each of them features a letter of the alphabet and details recalling to Sicilian tradition, allowing Betto’s clients to compose names, words and even entire phrases. An elegant colorful embossing of each letter was realized through O-I : EXPRESSIONS.

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Coo'ee agency for Cantina Gulfi

Cantina Gulfi stands not only for three great wines but also for story of traditions, excellence and territory. The concept of the packaging, created by Coo’ee Italia, refers to the areas of cultivation of the different vineyards and highlights the capabilities of O-I : EXPRESSIONS for extreme customization and limited edition packaging. 

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H2H agency for Mercedes-Benz Oil

H2H agency chose O-I : EXPRESSIONS to create a new packaging concept for a premium engine oil by Mercedes-Benz Italy, a symbol of technological and performance innovation. Logo, brand and product name in RELIEF, joined by the iconic black handprint of a mechanic, give the container a premium touch and feel. Each of bottles was personalized with every customer’s name, providing a superior and individualized experience. 


Alumni Whisky Series

Corby Spirit and Wine Limited , a Pernod Ricard Company, released a new limited edition Canadian whisky honoring some of Canada’s most admired retired professional hockey players.

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O-I Millie helps juices drive health and sustainability message.

O-I has created Millie, a new glass packaging solution for drinks and snacks operation Emma & Tom's, teaming up with the Australian Beverage Council, brand agency Voice, and Monash University.



Toniq is a response to the demanding consumers who are looking for healthy and stylish drinking experience. Light and sparkling coconut water is enriched with magnesium, ginger juice and probiotics. It’s a new approach to sports drinks completely different from sugar-heavy products packed in plastic bottles. 

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Wither Hills

The mission of new wine bottle was to refine the tasting experience of wine from Wither Hills winery. O-I: Expressions was a perfect answer to the company needs, providing a modern and premium way to take the wine from the keg to the table. The personalization of the bottle allowed to think outside-the-label leading to an unconventional, simple yet beautiful project that quickly gained the interest of customers. The new packaging is personalised on-premise that helps to reduce the standard NPD time.

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true fruits

With the new smoothie bowls, true fruits is the first German company to bring the fruity breakfast trend to the supermarket shelf in ready-to-eat form. 

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Bella Vita

This Lemonade evokes a calm day in beautiful, colorful Italy while the raised cityscape transports you to a relaxing Italian Café. Feel the diversity and history in the buildings and get lost in a paradise of la Bella Vita.

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Lee Kum Kee

To mark the 130th Anniversary of Lee Kum Kee, O-I developed a commemorative & exclusive bottle for their leadership team. Every bottle was personalised, including well-wishes and words of blessing from O-I to Lee Kum Kee as they commemorated this important milestone in their corporate history.

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Arty Gin

By combining our Iconic Covet bottle with graphics from Carne Griffiths a true piece of packaging art is created. 
What is more, multiple designs can be produced in one print run, and different versions of each design can be created by playing with color accents and variations.

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La Fermière

In this limited edition launched for Mother’s Day, La Fermière created an object dedicated to all mothers, celebrating love and family.

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Oleificio San Giuliano

Sardinia’s premium oil segment is increasingly competitive and brands need to renew their image regularly to maintain their position and stay ahead of ‘Me Too’ products.

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Oui by Yoplait

The French yogurt method consists of pouring these simple ingredients into the pot and leave it to set for eight hours… and voilà! It transforms into a deliciously thick yogurt!

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The new pack offered Yoplait a high-quality solution, which combined a beautiful glass jar, produced in Puy-Guillaume, with sleeve decoration, applied in nearby Innoval.

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Dairy competition is very high in countries like Peru. Danlac stands out in the crowded market leveraging their products, made of 100% pure milk and 100% natural.

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Aunt Jean's Dairy

Launching a new product in the fast-moving consumer goods space is no mean feat. Aunt Jean’s Dairy wanted to strengthen the link between their product with its real origin: the cows.

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Santero’s owners are very design-oriented and strive constantly to offer their customers extraordinary and attractive packaging for both domestic and export markets.

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Cserpes Sajtmuhely

Cserpes Sajtmuhely wanted to leverage the potential of growing market by launching non-allergenic dairy products, in glass – a packaging that would support both the new range’s health and environment story and the overall brand image.

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Latte Tigullio Centro Latte Rapallo

Latte Tigullio Centro Latte Rapallo wanted to create a limited edition bottle to celebrate the 10th anniversary of the death of Emanuele Luzzati, with whom they collaborated for many years. 

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The Antiquary

The Antiquary Blended Scotch whisky range’s redesign was aimed to illustrate the brand’s claim to be ‘a cut above’ due to the high proportion of malt whiskies contained in its blended recipes.

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To differentiate on shelf vs other craft brewers, Tuatara wanted a bottle that featured the scales of a Tuatara, a form of lizard that is endemic to New Zealand.

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Wee Isle Dairy

Determined to find packaging that reflected its values, Wee Isle Dairy asked O-I whether it could provide a cost-effective and environmentally-friendly alternative to plastic and waxed cartons.

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Teacher's Scotch Whisky

Beam Suntory sought a packaging restage to modernise the brand and emphasise the Scottish provenance of Teacher’s, which is increasingly important to customers looking for brands with an authentic sense of history. 

Lux Vodka

LUX Black Label

LUX Black Label is a new ultra-premium vodka, made by independent distillery LUX COPPER HOUSE. Seven times distilled from the finest British ingredients and bottled on the historic 14th Century Copped Hall estate, the brand competes in exclusive retail, high end bars, restaurants and clubs in the UK and worldwide.

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Not all partnerships are based on new product developments in isolation. Sometimes, they embody a much deeper relationship between O-I and its customers.

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Drusian prosecco

Drusian briefed O-I to develop a new customized bottle to distinguish its “Cartizze Superiore” wine from the competition.

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Edrington spotted an opportunity to expand its Cutty Sark brand portfolio through the US on-trade, where whisky chasers were becoming popular again thanks to TV programmes like ‘Mad Men’.

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Clan Campbell

In a highly competitive context, where differentiation, value and increased speed of innovation are key to being successful, drinks giant Pernod Ricard approached O-I as lead developer for its new Clan Campbell glass bottle.

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Adnams, an award-winning brewer, retailer and distiller based in Southwold on the Suffolk Coast of the UK, has long been a leader in sustainable beer production.

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Italo Cescon is a family owned and operated winery, established in 1957 in the Veneto region of north-eastern Italy. Valuing tradition, passion and innovation, the range of wines produced are a true reflection of these values, and an example of the quality of Italian viniculture.

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Glen Grant

To celebrate the addition of two new variants, Glen Grant needed new packaging to highlight the brand’s unique process, its quality credentials and rich history. 


When collaborating with our clients, exquisite, beautiful things emerge. Our design department brings their expertise to each project to create the ultimate package for the finest products and plays a vital role in brand differentiation and point-of-purchase decision making.

We can work with you to bring your creation to market.

Our design services