O-I has marked the latest Global Recycling Day (18 March 2019) by looking at its progress on glass recycling and outlining a fresh vision.
As research indicates that more and more consumers would stop buying goods that have non-recyclable packaging (36% of European consumers, 25% in the US, 35% in Australia), the reputational and bottom-line threat to food and drinks manufacturers is stark.
The basics of glass recycling are simple and are reflected in consumers’ continued preference for glass packaging:
Because glass already operates in a closed-loop system, recycled glass has become a key ingredient in the recipe mix to make “new” glass:
There is no complacency and O-I continues to invest in recycling. The company knows customers want it to go even further; ambitious targets and innovative schemes guide its every move.
Global Recycling Day was created in 2018 to help recognize, and celebrate, the importance recycling plays in preserving our precious primary resources and securing the future of our planet. The campaign sees recyclables as the seventh natural resource, alongside water, air, coal, oil, natural gas, and minerals.