When Two Canadian Traditions Come Together in one Bottle
Corby Spirit and Wine Limited , a Pernod Ricard Company, released a new limited edition Canadian whisky honoring some of Canada’s most admired retired professional hockey players. The J.P. Wiser’s brand partnered with the NHL Alumni Association (“NHLAA”) to infuse the “playing styles” of Wendel Clark, Lanny McDonald and Guy Lafleur into their own unique whiskies. What resulted, was a lineup of regionally exclusive, limited-release whiskies, bottled in O-I Covet Harmony designed bottles, made in Soacha, Colombia.
O-I has an excellent selection of premium glassware in their Covet Classics line. We chose O-I’s Harmony bottle for the Alumni series because it is produced using cosmetic flint glass which is extra clear allowing the true color of the liquid to shine through. The extra thick glass base along with the flowing body contours and bulbous neck gives the impression of a sturdy yet refined, premium look. It aligns well with the Alumni series products based on the highly respected hockey legends being represented.
The Alumni Whisky Series is a way for the brand to pay tribute to the long-standing history of hockey and whisky in Canada. “Thanks to our great partners at the NHLAA and our fantastic Canadian whisky team, what resulted was the Alumni Whisky Series, a unique way to collect and own a piece of history," said Derek Wagner, Assistant Brand Manager, Canadian Whisky, at Corby Spirit and Wine Limited.
The first release of whiskies in the Alumni Whisky Series include players:
Proceeds received by the NHL Alumni Association will be invested back into local hockey initiatives across Canada and also to support the retired player community. The first three player releases of the Alumni Whiskey Series are only available for a limited time in select Canadian providences.
We are excited to partner with our Global customer, Pernod Ricard, on this special project for Corby Spirit and Wine Limited.
*Photo credit: Alumni Whisky Series