H2H agency chose O-I : EXPRESSIONS to create a new packaging concept for a premium engine oil by Mercedes-Benz Italy, a symbol of technological and performance innovation. Logo, brand and product name in RELIEF, joined by the iconic black handprint of a mechanic, give the container a premium touch and feel. Each of bottles was personalized with every customer’s name, providing a superior and individualized experience.
“Thanks to this project we emphasized the quality of the Mercedes-Benz Oil, the product designed for the customer offering the best result. Indeed, the handprint on the bottle conveys the idea of the engine maintenance” says H2H agency that designed the packaging. “Through this concept, Mercedes-Benz had the opportunity to highlight this product – generally recognized for its quality - and meet the customers at its core brand.”
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