Oui by Yoplait seeks to bring the values of pleasure and joy using non-GMO ingredients, like whole milk from cows raised on a diet of only non-GMO feed, real fruit and yogurt cultures. Plus, no artificial flavors nor colors from artificial sources.
The French yogurt method consists of pouring these simple ingredients into the pot and leave it to set for eight hours… and voilà! It transforms into a deliciously thick yogurt!
Packaging is key to the concept. The glass pot, made by O-I, is not only recyclable and great for reuse, it also protects the integrity of the yogurt’s texture during the production and shipping process ensuring our consumers experience the best possible French style yogurt every single time.
The accompanying marketing campaign was designed to disruptively portray these values of pleasure and joy that the French associate with food.