To differentiate on shelf vs other craft brewers, Tuatara wanted a bottle that featured the scales of a Tuatara, a form of lizard that is endemic to New Zealand.
The major design challenge for O-I centred around the intricate scale pattern.. The patterned design proved difficult to model on industry standard 3D modelling software which is frequently use to produce bottle designs featuring logos and brand-names.
To differentiate on shelf vs other craft brewers, Tuatara wanted a bottle that featured the scales of a Tuatara, a form of lizard that is endemic to New Zealand.
The Tuatara bottle won a Silver Award in the Beverage category in November at the 2013 Australian Packaging Design Awards (ADPA).
Judges recognised O-I’s “masterful execution” of the Tuatara’s tail, which illustrated hand crafted artistry, quality detailing and care. The new bottle is a big part of Tuatara’s transition from a regional brewing hero to a national brand with serious distribution and genuine export potential.
