The mission of the new bottle was to upgrade the wine tasting experience from Wither Hills winery. They were previously using a non-branded, of-the-shelf carafe but felt it was time for a change.
O-I : EXPRESSIONS was a perfect answer to the company’s needs, providing a modern and premium way to take the wine from the keg to the table. The personalization of the bottle allowed to think outside-the-label leading to an unconventional, simple yet beautiful project that quickly gained the interest of customers. The new packaging harbors a personalized embossing which, thanks to O-I : EXPRESSIONS RELIEF, was executed faster than with standard NPD process.
“It was only a matter of weeks between when we presented the O-I New Zealand team with our business challenge through to the delivery of the actual bottles from France,” says Dave Campbell, Lion Marketing Manager Wine. “It was turned around so quickly and it looked so good.”
A new service that combines the integral benefits of glass with an agile, marketing-focused capability.
Enhance how your consumers experience your brand by sculpting your glass packaging into brand-building multidimensional works of art.