LUX Black Label is a new ultra-premium vodka, made by independent distillery LUX COPPER HOUSE. Seven times distilled from the finest British ingredients and bottled on the historic 14th Century Copped Hall estate, the brand competes in exclusive retail, high end bars, restaurants and clubs in the UK and worldwide.
To match the premium quality of the vodka, LUX required a packaging solution with elegant classical appeal. The distiller asked O-I to produce a timeless and iconic British-themed design, similar to that of Big Ben, the London Black cab and the red GPO phone box.
O-I designed a 70cl bottle is octagonal with an angular, fluted shape which emphasises the luxurious, unique nature of the contents.
To provide the best visual quality and clarity, O-I makes the bottle in extra flint glass. The neck is long and elegant and takes a cork stopper rather than a ROPP closure to add even more exclusivity to the pack.
The brand is aiming for long term success in exclusive retail and restaurant outlets. Therefore, the bottle had to exhibit a classic appeal, not become a victim of fashion. Glass was the only logical choice and O-I helped us achieve exactly the effect we were looking for.