Sensory & indulgence

Irish gold in a bottle

Some people say, whiskey is Irish. The name itself is derivative of the Gaelic term, uisce beatha, meaning “water of life”.

And at the moment, the Irish water of life is giving the other spirits a run for their money. Its popularity is skyrocketing in the US and Eastern-Europe making it the fastest growing spirit in the world. According to the International Wine and Spirits Research (IWSR), Irish whiskey has grown 400% in the last decade.

In Ireland, craft distilleries are popping up like clovers, grasping the opportunity to surf on the wave of the bigger, traditional brands.