See, taste, feel, hear the difference
In today’s saturated market, consumers are fed up with the ordinary. We seek small rewards in our busy, and often stressful lives. Rewards that delight the senses, that connect products and brands to a unique consumption experience, that offer a real break away from the craziness. Experiences for which we expect to – and are willing to - pay more.
Consumers, especially millennials and generation Z, are looking for simplicity and authenticity in these experience-driven products. This explains the tremendous success of craft: people want to associate with products and brands with a story - about how they are made or the people who made them.
Others are seeking a taste of luxury – a special treat that will make the moment special. High quality ingredients, premium taste, unique packaging – anything that will delight the senses and provide exquisite bliss.
The innovative technology, Drinktainer™, is a total package solution that disrupts the shelf and meets consumers’ preferred consumption experience. The larger finish unlocks aroma, heightens freshness, flavor, and improves mouthfeel, resulting in an enhanced sensory experience.
Discover Drinktainer™Buying craft products is about being independent, about the search for something different, and about rebelling against the generic macro-brands.
More about craftWe all want to treat ourselves with something special once in a while – a little bit of luxury that will add sparkle to our day. High quality ingredients, premium taste, unique packaging – anything that will delight the senses and provide exquisite bliss.
Read moreSparkling wines are selling like hot cakes. But what and, more importantly, who drives this rise in sales?
Read moreThe rose is b(l)ooming. Celebrities and millennials set the pace through social media buzz like the frozen cocktail frozé and the brosé movement - crowning rosé as the summer drink of choice for everyone. The result: rosé sales doubled last summer.
More about roséThe recent popularity of classic retro cocktails blew the thin layer of dust off of the gin bottles. And gin is back with a vengeance. Modern gins are made for the more refined palate. They are distilled in small scale, using high quality ingredients and a lot of care and attention to make their brand stand out.
Read moreConsumers have a strong desire for experimentation across categories and styles. They are less loyal to brands and don’t stick to one category anymore. They want to explore tastes and experiences. They seek to challenge their senses and are curious to discover other cultures, other tastes, other rituals.
Read moreWhen you ask a native Scot why the whisky is often sold in dark bottles, he’ll tell you it’s to prevent the onset of depression when the bottle is steadily emptied. Because he can’t see how much of the whisky is actually gone. For a drink as fundamental to Scottish pride as this, a bottle in decline is always considered to be half empty, never optimistically half full. And there’s nothing more pleasing than an unopened bottle of scotch in reserve to hearten a dispirited soul at a moment of crisis.
Read moreSome people say, whiskey is Irish. The name itself is derivative of the Gaelic term, uisce beatha, meaning “water of life”.
And at the moment, the Irish water of life is giving the other spirits a run for their money. Its popularity is skyrocketing in the US and Eastern-Europe making it the fastest growing spirit in the world. According to the International Wine and Spirits Research (IWSR), Irish whiskey has grown 400% in the last decade.
Read moreConsumers have become very well informed about what’s healthy, what they should consume with moderation and what they should avoid. While they still want to have fun and treat themselves, this means that more and more consumers are searching for sophisticated substitutes to alcoholic drinks.
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