When you ask a native Scot why the whisky is often sold in dark bottles, he’ll tell you it’s to prevent the onset of depression when the bottle is steadily emptied. Because he can’t see how much of the whisky is actually gone. For a drink as fundamental to Scottish pride as this, a bottle in decline is always considered to be half empty, never optimistically half full. And there’s nothing more pleasing than an unopened bottle of scotch in reserve to hearten a dispirited soul at a moment of crisis.
But all kidding aside, the appreciation of scotch whisky is a serious business indeed. And not just confined to Scotland. All over the world, more and more people are discovering the delights of the Scottish single malts, single grains or blends. And connoisseurs of fine scotch whisky are growing in number on a daily basis. There are literally hundreds of whisky’s to choose from. All with their own delightful characteristics and flavors.
The most renowned whisky’s are treasures confined in very distinctive bottles. Shaped, colored or decorated purposely to be distinguished from the mass. An approach any fine distillery could consider to grab the attention of the global consumer, so he can discover yet again a delightful piece of the land of the brave.