Sensory & indulgence

We are explorers of everything

Consumers have a strong desire for experimentation across categories and styles. They are less loyal to brands and don’t stick to one category anymore. They want to explore tastes and experiences. They seek to challenge their senses and are curious to discover other cultures, other tastes, other rituals.

This translates of course in the rise of product variants, with exotic flavours and styles – and packaging can enhance your product’s story and differentiate versus others through shape, color and overall design.

But often, the experimentation of taste goes hand in hand with a ritual – how the product is served, how it is presented at the table. Glass packaging offers many functional opportunities, from changing the way the beer comes out of the bottle to wide-mouth jars that were designed for dips.