This translates of course in the rise of product variants, with exotic flavours and styles – and packaging can enhance your product’s story and differentiate versus others through shape, color and overall design.
But often, the experimentation of taste goes hand in hand with a ritual – how the product is served, how it is presented at the table. Glass packaging offers many functional opportunities, from changing the way the beer comes out of the bottle to wide-mouth jars that were designed for dips.