Articles tagged with Marketing Insights Clear Filter

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O-I Lauds Glass as ‘Packaging Choice of the Future’ in High-Profile Report

September 23, 2020

In the new edition of the ‘Future of Packaging Report’, O-I talks about why glass is the clear choice for the heath of the earth and its people. 

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Market trends in rosé wines highlighted By the pink design awards

April 09, 2019

Held during the third edition of the Pink Rosé Festival (which took place in February in Cannes, France),  the Pink Design Awards sponsored by O-I rewarded the impact of packaging design.

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Kombucha: From hipster beginnings to mainstream success in glass

November 10, 2019

Kombucha is a fermented cold tea beverage, which has developed a cult following of health enthusiasts across the world and dominates the Ready-to-Drink Tea market in the USA. Now, drinks manufacturers are looking at how its functional benefits can enhance sales across Europe.

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Among French rosé consumers, almost a third of the 18-34 year-olds choose a wine according to its packaging design

July 12, 2019

An exclusive study by O-I shows that design is asserting itself as one of the main drivers of the selection of a rosé wine in France. The shape of a bottle, the creativity it expresses, its elegance, its transparency, its color, and even its sensorial aspects are now clearly identified as a key driver of choice for consumers, and especially for women and millenials. 


Premiumization and Storytelling could help Tequila further accelerate its growth

April 09, 2019

For many years the word “Tequila” was associated with shots and Margaritas. This perception is changing though and Tequila is now gaining consumers share of mind and preference as premium product. This due to the efforts Tequila brands have made to premiumize through differentiation in price points, types of liquid and variety of bottle designs.

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Packaging Design – an asset when it comes to supporting the growth of the rosé wine market

April 09, 2019

Personalized packaging is a commonly used concept nowadays when it comes not only to helping brands stand out from the competition in a developed market but also to attracting and winning over the loyalty of consumers. Customization is no longer the sole province of luxury products: it is now possible to personalize many products, and the rosé wine market is a perfect example of a place where packaging solutions can play an important role in supporting market growth.


Beer packaging: choosing the right bottle for your beer - Part I

February 07, 2019

After crafting your finest brew, it’s time to think about the packaging that will deliver your creation to consumers. Beer packaging is the three-dimensional representation of your brand ethos. To your end-user, your beer and its package are inseparable. The package is the beer, and the beer is the package.


Beer packaging: choosing the right bottle for your beer - Part II

February 07, 2019

Packaging is at the intersection of numerous design choices that you must make. These decisions will impact the physical manifestation of your brand and will affect the total cost of goods.

Now we move on to consider how bottle shape and capacity work together with color and closure to ensure that your beer has the strongest shelf presence.

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Beer packaging: choosing the right bottle for your beer

February 07, 2019

Among the most well-known proverbs is: “You can’t judge a book by its cover.” 

The meaning, of course, being that it’s the content that truly matters. And while there is much truth in those words, the rub is that people judge books by their covers all the time. That’s why cover art and design are such critical elements in sales. This is doubly true for packaging.


The art of brand building through packaging design

October 02, 2018

Packaging has long been a synthesis of form and function. As products on the shelves proliferate, brands need to differentiate more and more, and storytelling becomes critical. More than 70% of buying decisions are made in-store so packaging needs to tell that story at one glance. This article explains the variety of ways in which glass packaging design is influenced by factors outside the primary function of the pack.